Craft Beer Festival

winter is calling.

Led the redesign for The Roundhouse Craft Beer Festival, an annual beer fest that takes place in downtown Toronto during the heart of winter. Established in 2014, the updated identity celebrates the festival’s uniquely Canadian atmosphere, featuring retro snow gear, cheer and good times. Developed logos, colour palette, festival map and defined illustration and imagery assets for use across print and digital applications, including advertising, signage, merchandise and social.

Project Credits: Ashley Ray (Creative Direction, Graphic Design), Chanel Sanci (Graphic Design), Kelsey Gie (Photography).