Looking to collaborate? Send a note about your project to info@ashleyray.ca

about.

Growing up in a small town, I find my sweet spot between adventure and relaxation, traveling and napping. By this virtue, I have a curious yet laid back approach to life, which is directly reflected in my work and working style. Balancing rigour and restraint alongside a laissez-faire, just-so feeling. I constantly analyze, enforce and break the rules of my own creation – a wiring that has proven to be beneficial for solving complex design system problems.

Over the past 15+ years, I've gained experience through a select few studios and in-house departments which have allowed me to focus on a broad range of creative media, including creative direction, art direction, branding, identity systems, packaging, print and digital. Most recently wrapping up a 10-year venture with Steam Whistle Brewing where I was able to lead the in-house creative team through a retro brand refresh, featured in the DIELINE.

These days, I enjoy working in tandem with entrepreneurs, agencies and teams who understand how human-centric design amplifies emotional connections that translate into recognition, retention, growth and long-term business value.

Outside of art and design, you can find me on the golf course, in the garden or hangin' with my dogs.