Beau's Brewing

blast to the past.

Revitalized the visuals for Beau's Brewing by conducting a design audit with the intent of simplifying and aligning the brand back to a time when it looked its best. Led the in-house creative team through a complete refresh and updated visuals to feel authentic to Beau's original identity (creative, friendly, approachable). Updated brand guidelines and implemented design systems for efficient rollouts. Oversaw five core product launches and six seasonal product extensions, ensuring consistency across everything from illustration styles to character counts.

Project Credits: Ashley Ray (Creative + Art Direction, Graphic Design, Photography, Illustration), Chanel Sanci (Graphic Design), Zhenzhu Pohl (Graphic Design), Dylan Horner (Graphic Design), Jordan Bamforth (Illustration), Lenny Poplianski (Photography), Nick Ghattas (Photography).