MTV Hard Seltzer

MTV Hard Seltzer

Brand Launch

viva la juicy.

Led the end-to-end design build for the launch of MTV Hard Seltzer - Juicy Shore Tropical Punch. A nostalgia brand intended to speak to a youthful demographic and designed to stand out against minimalistic competitors in the hard seltzer category. Developed brand guidelines, logos, icons, colour palette, typography and imagery standards for use across all design applications, including packaging, advertising, print, social, digital and more. Directed and shot promotional photography to gain media attention prior to launch.

Project Credits: Nicole George (Creative Direction), Ashley Ray (Art Direction, Graphic Design, Photography), Chanel Sanci (Graphic Design), Benjamin Edward Birch (Photography).

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